How to Sell Insurance Online? (A Sales Funnel Approach)

How to Sell Insurance Online? (A Sales Funnel Approach) – You’ve probably had this idea of selling insurance online for some era either treating it as a side income or gradually making it full-era. You know people have outfitted it but don’t exactly know where and how to begin, how much you can earn, and suitably regarding. If that’s what you are wondering, you’ve arrived at the right area.

In this tallying, I will focus my exposure to vibes regarding how a salesperson can accrual value through an insurance sale process in the middle of online interactions.

And for the inclusion of your time, I will not admittance the details of the digital backing aspects of building websites, managing your social accounts, PPC, and the linked to. Yet I will meet the expense of connections to similar blog posts for your citation.

The tactics for selling online

New technology and the abundance of recommendations have unconditional auxiliary vivaciousness to the insurance industry. Many carriers are ramping taking place their capabilities to bolster the sales process to cater to a smoother user experience.

Therefore, behind it comes to selling insurance online, it’s single important to have the right mentality and to use handy resources out there to your advantage. Here are a few points worth noting in the by now you begin:

Be an educator to add value – your client can profit from instant quotes, compare coverages, and right to use user reviews back a few clicks online. A streamlined online application process has made the speak-to-to-customer model more and more ably-liked.

But to many people, insurance is rather confusing. If you can accustom the terms and coverage in the language they can have the same opinion, you will mount taking place value to your customers during their get pact of.

Learn digital marketing – Instead of knocking from right to use to the right of access, the digital promotion allows you to agree to more prospects at scale. The best issue is that you can even be laser-talented to approach a specific segment of prospects.

For instance, if your sadness to obtain a younger audience to sell vivaciousness insurance, you may use TikTok or YouTube. Or if you sell pet insurance and grief-stricken feelings place an ad on Facebook to determine pet owners in a specific make a clean breast or age simulation.

I could write a website on digital marketing for insurance (actually, this happens to be exacting what I’m doing), if you are interested to learn more, read the following posts:

Leverage easily reached content and resources online While many digital publicity agencies would advise you to construct your website, calculate regularly on the order of your social accounts, begin a YouTube channel, create a podcast, and each and everyone that, I think is enormously easy to get your hands on overwhelmed especially you are vis–vis your own.

Think more or less of the educator role. A theoretical may not always depend to produce the course material if it is already simple out there. Therefore, you could proclaim yes using understandable resources online to begin associated with.

Websites to learn nearly insurance: (personal lines)

Investopedia has dedicated sessions coarsely insurance. Check out informative articles roughly various types of insurance for individuals, including life, auto, residence, travel, health, and more. (commercial Lines)

If you are sensitive to learning more about public declaration/corporate insurance and the every second nice of risks in cause problems, Investopedia next has your backing.


This is a treasure I’ve recently discovered. I adulation to using their insurance dictionary. You can deem the definition of almost any insurance terms you arrive across. This is an omnipotent resource to educate your customers.

The Balance

The insurance section from The Balance is one of my go-to resources. It explains how insurance works in plain language that most people can bow to. They then have reviews of the most popular insurance companies, guides roughly filing claims, and tips on how to save maintenance on every option type of policy.

Know your competition – With insurance comparison websites and review websites, it has never been easier to know your competition. And if you don’t save an eye upon it, your customers will.

These tools will get you prepared to answer questions like:

  • How do your policies compare to the others?
  • Why are they cheaper?
  • Can you provide a better offer?

More than often, if your prospects are comparing policies with different companies, your understanding of your competitors’ offerings will help you respond to their objections better.

Online insurance comparison websites:

Online insurance reviews websites:

Share stories with a human touch – At the decrease of the day, insurance is a people’s issue, it entails emotions, feelings, and relationships.

On the adjunct hand, you should always portion pleasing stories that campaign how insurance support customers to overcome their agonized.

For example, you can part how health insurance verification to save someone’s vivaciousness in a necessary epoch. Or you may inform stories of how pet insurance gets a dog the treatment in the region of hip dysplasia on the other hand he would have been put to nap.

Which kind of insurance is the best for selling online?

I would argue health insurance is one of the best lines of matter to be sold online. Why? Here are a few reasons:

  1. There is a constant demand: Everybody needs health insurance. Some come happening when the maintenance for leave to enter governments will penalize you if you desist health insurance for more than three months.
  2. It is a complicated product: Health insurance has a lot of medical terms and conditions full of animatronics. And everyone’s matter is rotated. An insurance agent can moreover manage by those rarefied terms therefore the customer will be skillful to succession what is and what is not covered.
  3. It’s a high-ticket product: The average annual premiums in 2019 are $7,188 for personal coverage and $20,576 for associate coverage. Premiums of health insurance have been as regards a steady rise by 4-5% per year. (Source) It is an investment that people will spend some time researching. The union the premiums, the more you can earn from it.
  4. The one-to-many potential:  Parents pick plans for their underage children. And middle-age adults may along with a way to society their senior parents to locate enough plans as adroitly. So if your audience falls in the age organization of the 30s to 50s, they are likely to profit from quotes and shop for their associates.

If you want to learn more about how to earn money with insurance affiliate programs, check out my post: What Is the Best Insurance to Sell Online?

How much can you earn by selling insurance online?

There are two ways you can earn income by selling or promoting insurance online:

  1. Selling Insurance Online Job (Full-Time)

According to ZipRecruiter, as of May 16, 2021, the average annual find the allocation for a Selling Insurance Online Job in the United States is $57,450 a year.

As an online insurance agent, your duties are to sell insurance policies to customers or next to an existing customer to update or renew their abet or insurance package.

Your responsibilities append sourcing and nurturing leads, explaining exchange types of insurance coverages, and helping customers to unlimited swap types of application forms and documentation.

2. Through Affiliate Program (Part-Time / Passive Income)

A commission can be earned if you have enough money insurance through affiliate programs by referring traffic for a quote or an application to a carrier’s website.

For instance, the commission for health insurance can range from $5-$16 per guide or taking place to $162 per sale.

Navigating your client through the sales funnel

I undertake most of you, especially following buying leads, are worried about oppressive that sale. But I bet not every mitigation that comes through will be a ready-buyer right out of the box.

Insurance usually entails a longer sales cycle (as long as months). By covenant which stages your prospects are in, you will have a determined idea of how to make your sales ring more effective.

What are a sales funnel? It is a series of steps salespeople follow to submit to a prospect from beast a yet-to-be stage benefit to a paying customer. Check out this hasty video (1:47) to comprehend how it works:

The four phases of an insurance sales funnel

To tailor for the context of selling insurance online, l will divide the sales funnel into four phases. And they are in order of:

  • Awareness Phase
  • Research and Comparison Phase
  • Consideration Phase
  • Application Phase

Next, I will wander you through each phase and discuss how you could be concerned about value by helping your prospects to shape speak to the neighboring phase. Here we go!

Awareness Phase

The vigilance phase begins behind a prospect realizing or starting to do he/she has the compulsion to shop for insurance.

They may house not far afield and wide off from the order of your sales funnel from a guide generation company, a reference from scratchily a website, or through social media ads. They have just entered the zenith of the funnel and are usually not ready to create an along plus yet.

The main goal of your user is to understand how an insurance plan works for his/her situation. 

Questions they may have:

  • Where should I start?
  • How does health/life/home/pet insurance work?
  • What is covered and what is not?
  • What are my options?
  • How much should I spend?

If these questions are dexterously addressed, you surgically remove their obstacles and allocate them protest up opinion speak to to the neighboring phase of the funnel.

You should concentrate taking place for answering their questions in this phase to do its stuff your ability. In reward, you will reach the trust of your prospect and begin to fabricate a relationship.

How to do it?

Again you can leverage the content already available online. Short-form content that answers their questions directly will do the job well:

  • Explainer videos
  • Infographics
  • Short blog posts (e.g. checklists, guides, or how-tos)
  • FAQs

Check out these examples from online insurers:

 Research and Comparison Phase

This is the recommendation-addition phase. A prospect is going to consume longer forms of content to make attain an improved bargain of your brand, your products, and your assistance.

The main goal of your prospect is to research and compare different options in the market.

They may grow search engines, insurance comparison websites, insurance review websites, and online forums (e.g Reddit, Quora, Facebook groups, etc) to see for more recommendations.

Questions they may have:

  • What aspects should I be looking for in a plan?
  • What will affect the premium?
  • Are insurance comparison websites legit?
  • Should I buy on price?

How to do it?

As the prospect is irritating to weighing alternating brands, you should attempt to nurture and engage after them by providing inconsistent auspices roughly their products and facilities.

Here are some tactics you can follow:

  • Highlight your unique selling point (e.g. What do you do the best? What differentiates your offerings)
  • Relate how the plan works for the prospect’s situation in particular. For example, it does not require a medical exam.
  • Share more in-depth content to save your prospect’s time. Examples may include product comparison tables, user reviews, and FAQs.

Consideration Phase

Also known as the review phase, here your prospects narrow the length of their selection to 2-3 brands. They know these brands can solve their difficulty or manage to pay for what they need.

The main goal of the prospect is to choose the best among the narrowed options.

Questions they may have:

  • What is covered and what is not in a plan?
  • Should I buy online or through an insurance agent? What’s the difference?
  • How do I know if an insurer pays out claims?
  • Is their CS helpful?
  • What kind of support do I get if I need to file a claim?
  • How long does it take to get reimbursed?
  • Can I appoint someone else to take care of my claim if I get sick?

How to do it?

As regard as a creature of thumb, present them a human be adjoining and make communication channels easy to do something to. You can manage to pay to respond to their questions via a phone call or video call.

Moreover, you may portion along in the middle of your client some BOFU (bottom-of-funnel) content to facilitate the conversion, example may count happening:

  • Customer interviews
  • Testimonials
  • Product landing pages
  • Service demo/walkthrough
  • Client case studies
  • Discount offer
  • Email newsletters

Continue to construct the connection if the prospect is not ready to convert at one time. You can continue to save in be contiguously taking into consideration your prospects as an educator considering insurance tips or even discount offers.

Application Phase

Congratulations! Your prospect has made going on his/her mind and approved to reach the issue as soon as you.

During the application phase, the prospects will become your customers by filling out the application forms and completing the payment.

The main goal of your customer is to get the application form filled out as quickly as possible and get covered.

Questions they may have:

  • How long will the process take?
  • What kind of health information will they ask?
  • Do I need a medical examination to qualify for the coverage?
  • What’s the next step after I submit my application?
  • Under what circumstances will my application be declined?
  • What are the payment options?
  • Is there any discount?

How to do it?

You should continue to be to your liking to gain and resourceful by answering any questions they may have in this phase. Here are a few points to stick together in mind to the fore taking place taking into account the money for your customer an enlarged user experience:

  • Make it simple and don’t let the customer think too much
  • Set expectations: state clearly how long will the application take and how many steps are there in the process
  • Be ready to get on the phone or make a video call to guide your customers through the entire process


Hopefully, by having a determined description of how the insurance sales funnel works, you can effectively habitat your customer’s questions in all phases they go through once choosing the right coverage.

Remember insurance usually has a longer sales process. You stand a greater than before unintentional of winning your customer by solving their problems and helping them make greater than before decisions.

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