Examining the reasons for the failure of startups and introducing solutions for success

Examining the reasons for the failure of startups and introducing solutions for success. You may have heard the famous statistic that “90% of startups fail, 10% of them in their first year”. You may also have heard that the best way to build wealth is to invest in business. In other words, launching a startup.

What is a startup business and how can you make sure you are among the lucky 10% of startups that succeed? This article discusses the reasons why startups fail and how you can build your startup right.

What is a startup business?

Startups are companies that are in the early stages of their activity. They are founded by entrepreneurs who believe they have created a product that meets a need in the market. Not every startup makes money right away, so being attractive to startup investors and venture capitalists is essential to continue their journey.

Why do startups face problems?

Starting a business is exciting, but most first-time entrepreneurs have no idea of the challenges ahead. Building a business requires flexibility, clarity of purpose, the ability to inspire and convince others of your vision, and expanding knowledge about your field to stay ahead of market trends and innovations.

Startups face problems for many reasons. This could be issues related to company culture, product-market fit, or unique problems faced by entrepreneurs in a particular industry or region.

A company is most vulnerable at the beginning of its work. Early-stage startup founders must be able to manage multiple deals, teams, and goals while keeping customers, startup investors, and other stakeholders happy.

Disorganized or unprepared founders may find themselves powerless to deal with it. To avoid such a situation, we have compiled a list of ten of the most common reasons startups fail.

The main reasons for the failure of startups

There are many reasons why startups fail. The most common of these problems are:

The main reasons for the failure of startups
The main reasons for the failure of startups
Absence of market

Just because an entrepreneur finds a problem interesting doesn’t mean the market needs a solution. In a recent survey, CB Insights analyzed 110 failed startups and found that the number one reason most startups fail is that they are building products for small or non-existent markets.

This happens to entrepreneurs who work in isolation or, on the other hand, rely on their friends and family to validate and buy their products. Conducting extensive market research is very important for the success of startups. You need to be sure that there is a market for your products to support your business.

Lack of resources

In most new startups, there is usually a limited budget to build a team and execute the vision. Founders launching their startups must be creative in how they accomplish their goals, whether it’s marketing the product, attracting press and public attention, or building brand recognition in today’s competitive landscape.

Learning to allocate a budget to activities that have the highest return on investment is critical. This conserves the startup’s limited resources and forces the team to build only features and services that benefit customers.

Not working with the right people

Finding the right people plays a huge role in the success of a startup. The right team is not just limited to founders and employees, but investors, advisors, and partners are also part of the team.

The right team increases the chances of startup success. Employees must believe in and care about the company’s vision and reputation, and founders and companies must in turn create work environments that bring out the best in people. Let go of employees and team members who do not align with company values. Innovation, adaptation, and true execution can only be achieved when there is team trust and alignment.

At the same time, founders and managers must believe in the investors and stakeholders of the company. Startup investors must understand the passion of the team and witness the progress and pursuit of business goals.

Not working with the right people
Not working with the right people
The market is too competitive

Competition means capitalism. This helps keep prices down for customers while allowing the best products to rise to the top. Although competition is expected in any industry and at any stage of a company’s life cycle, it is even more intense at the beginning.

Without a clear differentiator, growth will be challenging for startups because the cost per customer acquisition (CAC) may become too high to sustain in the long term. While obsessing over your competitors isn’t the best way to spend your work hours, ignoring their activities won’t help either. According to CB Insights research, this is the reason for 20% of startup failures.

Flawed pricing model

A faulty pricing model is one of the common startup problems. Not knowing how to set a price, especially when entering a new market, can cause a company to fail. You should not set a price that is too low, as it reduces the perceived value of the product. At the same time, you need to price it low enough that customers can buy it without too much financial uncertainty.

Try different pricing strategies at the beginning of your startup. You want a price that is high enough to cover operating costs and provide a healthy profit. Low-profit margins to increase customer acquisition and gain market share may be a good idea in the short term, but not in the long term; Because operations grow with accompanying costs.


Working in a startup often means doing a lot and going beyond the usual responsibilities. But even in such temporary environments, it’s important to build accountability and organization into the culture and workflows from day one. In this article, we examined 10 reasons for the failure of startups. We hope that you will avoid these problems in the progress and development of your business.

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